Commercial interuption
Sep. 22nd, 2011 02:55 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
vanillafluffyMaybe it's PMS, but that commercial with the guy with a backache in the airport really bugs the crap out of me. There are so many things that annoy me about it. For starters, people took aspirin as a painkiller for many, many years before it was linked to heart health. So his, "I'm not having a heart attack!" comment comes off as snide. And what are the odds that any sane medical professional is going to offer unsolicited advice to someone he's never seen before? Zip. Look at the malpracticce implications. Lots of people can't take aspirin, and if Mr Backache is one of them, well, litigation happens. And then there's the conflict of interest: Since Dr Nosy McHelpful and his team designed the "breakthrough" formula, it's awfully self-serving of him to whip it out and offer it to someone who, again, could have underlying medical issues he knows nothing about (allergies, drug interactions, etc.). And finally, microparticles? Show me that in a frackin' chemistry textbook, otherwise I'm gonna say it's an invented word your marketing department came up with to justify the gee-whiz advertising campaign. (This ad is in heavy rotation and I've seen it approximately sixteen times a day for the last several weeks. I am OVER it.)
Now, as far as ads go that I don't mind watching, I *love* those hip-hop hamsters bopping around in their Kia Soul. (These guys are into hip-hop, but their vehicle says "Soul"---maybe that's really an acronym for their names, St. John, Orlando, Umberto and Leery.) I swear, that's going to be one of my Yuletide requests. I want hamster adventures! Four hamsters cruising around in a van---ala Scooby-doo, ghost-busting, but without the dog. Or maybe the A-Team, kicking butt and righting wrongs. Maybe in their free time, they shoot hoops with the Teenage Mutant Ninja Turtles.
They have distinct personalities, I'm sure. One of 'em is charming, another is hot-tempered, one's shy and the other is clueless. There's the self-proclaimed gadget guy whose contraptions are forever falling apart at the crucial moment, the faux-cool ladies man with a never-ending supply of corny pick-up lines, the scheming cheese-doodle addict, the athlete who may or may not trip over his ownfeet paws.
Although it looks stock, the Soul-mobile is tricked-out with more gizmos than the Mach-5. Maybe, like a TARDIS, it's bigger inside than it looks. (The backseat has room for a small gym, complete with hamster ball and Habitrail.) It converts into a submersible and/or a hovercraft. Or it's got an unconvential fuel source; coffee grounds, and they're always raiding Starbucks trash for refills? I personally am enamored with the concept of biodiesel---those Subway commercials about where the grease ends up by rights should go on to talk about what a great renewable resource it is. Depending on where the fuel originates, it could smell like fried chicken or bacon or spareribs and egg rolls. The hamster crew is always going to be stopping off to snag some run-off and take-away, which is one reason they're all so pear-shaped.
There's got to be a story about how they learned to drive---can you imagine the guy at the DMV when he found out he had to road-test a six-foot tall rodent?! For that matter, hamsters of size aren't exactly a stock item at your local pet store. Maybe little Ashley, genetic mad scientist wannabe, raised them for her fifth grade science project and they escaped. Now they're crusading against animal testing and their next stop is NIMH... or they might have a thing about zoos---although I think the Penguins of Madagasgar would give them a run for their money.
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Now, as far as ads go that I don't mind watching, I *love* those hip-hop hamsters bopping around in their Kia Soul. (These guys are into hip-hop, but their vehicle says "Soul"---maybe that's really an acronym for their names, St. John, Orlando, Umberto and Leery.) I swear, that's going to be one of my Yuletide requests. I want hamster adventures! Four hamsters cruising around in a van---ala Scooby-doo, ghost-busting, but without the dog. Or maybe the A-Team, kicking butt and righting wrongs. Maybe in their free time, they shoot hoops with the Teenage Mutant Ninja Turtles.
They have distinct personalities, I'm sure. One of 'em is charming, another is hot-tempered, one's shy and the other is clueless. There's the self-proclaimed gadget guy whose contraptions are forever falling apart at the crucial moment, the faux-cool ladies man with a never-ending supply of corny pick-up lines, the scheming cheese-doodle addict, the athlete who may or may not trip over his own
Although it looks stock, the Soul-mobile is tricked-out with more gizmos than the Mach-5. Maybe, like a TARDIS, it's bigger inside than it looks. (The backseat has room for a small gym, complete with hamster ball and Habitrail.) It converts into a submersible and/or a hovercraft. Or it's got an unconvential fuel source; coffee grounds, and they're always raiding Starbucks trash for refills? I personally am enamored with the concept of biodiesel---those Subway commercials about where the grease ends up by rights should go on to talk about what a great renewable resource it is. Depending on where the fuel originates, it could smell like fried chicken or bacon or spareribs and egg rolls. The hamster crew is always going to be stopping off to snag some run-off and take-away, which is one reason they're all so pear-shaped.
There's got to be a story about how they learned to drive---can you imagine the guy at the DMV when he found out he had to road-test a six-foot tall rodent?! For that matter, hamsters of size aren't exactly a stock item at your local pet store. Maybe little Ashley, genetic mad scientist wannabe, raised them for her fifth grade science project and they escaped. Now they're crusading against animal testing and their next stop is NIMH... or they might have a thing about zoos---although I think the Penguins of Madagasgar would give them a run for their money.
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Date: 2011-09-22 07:05 pm (UTC)(no subject)
Date: 2011-09-22 07:08 pm (UTC).
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Date: 2011-09-22 07:18 pm (UTC)http://en.wikipedia.org/wiki/Aleksandr_Orlov_%28advertising%29
It may be one of the world's most brilliant advertising campaigns.
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Date: 2011-09-22 07:23 pm (UTC).
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Date: 2011-09-23 05:38 am (UTC).